Photo-book service Shutterfly is facing legal action over the way it stores facial data, with a Chicago man claiming it has violated a data law. The man has claimed that Shutterfly is violating a law that limits companies' collection of biometric data in a class action lawsuitSeeking at least $5 million on behalf of others whose faces have been added to the database, Brian Norberg says someone else uploaded his photo and “tagged” it with his name; and that this led the company to add his face to an enormous biometrics database, and create a distinct profile based on biometric.The lawsuit seeks $1,000 or $5,000 for every Illinois resident whose face was added to Shutterfly's database.In the same city in May, Plaintiff Nimesh Patel claimed in a suit filed on 14 May that Facebook's tag feature is in violation of the Illinois Biometric Information Privacy Act (BIPA).Patel said that the social media giant had not obtained written consent for this data, or failed to inform their users how long this particular information would be stored or usedTexas has a similar law, while Washington state is exploring a similar measure.

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