Social media networks are increasingly under pressure to ensure young users are not exposed to content which is outside their age bracket.
Meta in partnership with biometrics provider Yoti is already immersed in this mission to limit potentially harmful and inappropriate content coming into contact with younger users, introducing age verification to set up new accounts.
Its Facebook Dating, designed strictly for adults, is also getting age verification tools to prevent use by minors. Age estimation trials will go ahead in the US.
If Meta detects someone may be under the age of 18 and trying to access its dating service, it will request the user to verify their age through one of two options: a selfie video or ID upload which is stored securely and encrypted.
Meta, formerly called Facebook, began its new approach to age verification in June, embarking on a technology partnership with Yoti.
Their research undertaken in conjunction with testing revealed that users trying to edit their age to access the platform were four times more likely to complete the age verification requirements.
Meta was able to prevent 96% of teens from changing their date of birth and 81% opted to use Yoti’s video selfie to verify their age.