Face recognition solutions firm FaceTec has welcomed Apple's 3D face solution on the iPhone X, but says that the universal 3D face authentication software solution it has developed is better.In a statement, FaceTec's ZoOm said that unlike the iPhone X, which works exclusivly on that device, its software authenticates users on billions of smart devices running iOS 8.3+ and Android 4.3+ already in use globally, giving users a secure alternative to passwords during app login.”The iPhone X doesn't have a fingerprint reader because Apple knows that a fingerprint only identifies the user, it does not truly authenticate them. For authentication you must verify identity, 3D depth and liveness concurrently,” said Josh Rose, CTO of FaceTec. “While specialized 3D cameras might seek to solve the problem, they will take many years to achieve mass adoption because they are far too expensive. Industries like banking, insurance and healthcare need to improve mobile security today and can't afford to wait 5-10 years for 3D face camera hardware to become mainstream.”The firm said ZoOm uses proprietary, patent-pending TrueLiveness technology to verify identity, three-dimensionality and liveness using only the front-facing camera on any iOS or Android device. “Software is the only realistic way to add biometric security to every smart device in the world,” said Kevin Alan Tussy, CEO of FaceTec. “While hardware makers will always tout the latest bells and whistles to sell new phones, app publishers have different requirements and universal access is at the top of that list. Apple wants you to think you need a $1000 phone to be secure but, with ZoOm, every smart device can have 3D face authentication. ZoOm enables the deployment of strong biometric security across the entire mobile user base, regardless of the devices customers own.”