Newly launched biometric firm Veridium has announced that James Stickland will become the company's new CEO.Stickland, a seasoned financial technology industry executive with decades of experience, has served in senior executive roles for HSBC, JPMorgan Chase and Cisco, where he specialized in expanding a pipeline of venture capital and accelerating innovation within emerging technology portfolios.Veridium has said that as CEO, Stickland will primarily be focused on driving business strategy, revenue and investment growth, and will be based out of Veridium's London office.Three months ago, formerly known as Hoyos Labs, rebranded and launched its end-to-end biometric authentication solution, VeridiumID.VeridiumID is a server-based system for biometric authentication that works in conjunction with an enterprise's mobile app and Veridium's front-end, mobile SDK.”Passwords are dead and can no longer be relied on to safeguard companies or consumers from the threat of fraud and data breaches. Biometrics are now a valid replacement for these authentication efforts,” said James Stickland, CEO, Veridium. “Enterprises across the globe are attempting to tackle the ongoing problems associated with identity and access management, and VeridiumID is perfectly positioned to fully support these efforts. There is an incredible void for a biometric authentication offering that can be adopted on a widespread basis across an enterprise, remain cost-effective and eliminate the major security concerns. Veridium's technology has cracked this nut and I am very much looking forward to joining the company and taking this solution to market.”