New Zealand has a golden opportunity now at the start of a new decade to demonstrate a truly inclusive digital identity environment, Digital Identity New Zealand executive director Andrew Weaver says.Such is New Zealand's progress, he says he is already seeing interest in what is being done here, from neighbours in the Pacific, in countries such as Canada and from multinational technology firms.New Zealanders consider personal information or data in areas such as a driver's licence or passport, transactions, contact details, names and addresses, employment details, online browsing, marital status, loyalty card usage, demographic details, photos and videos uploaded, date from apps, social media activity and posts, and heritage and ancestry.A total of 79 percent of New Zealanders are concerned about the protection of their identity and use of personal data by organisations, according to a Digital Identity New Zealand survey.Weaver says there is a public concern and some frustration about how their personal data is shared online."Change in behaviour is occurring with 73 percent of Kiwis claiming to have made a change to their online behaviour because of privacy concerns."Kiwis are seeking greater transparency and control, however seven out of 10 say it's currently too hard to protect their identity and data online."Barriers to control of personal data exist. The survey found 85 percent of respondents said there was a lack of transparency, as well as concern in having to share data with so many organisations."Additionally, only one in 20 New Zealanders have a fully satisfied experience with registering new accounts. Nine out of 10 New Zealanders find the idea of being more in control of their digital identity appealing."