Aware is a global authentication company that validates and secures identities using proven and trusted adaptive biometrics. We spoke to Gina Rodrigues, Vice President, Marketing at Aware at Identity Week Europe about topics like the company’s recent use cases, how competition impacts innovation, how sectors can be assured of their technology partners, age verification vs. estimation, how Aware balances security and convenience for customers, and responsibilities around trust standards.

Aware’s software and software-as-a-service offerings address the growing challenges that government and commercial enterprises face in knowing, authenticating and securing individuals through frictionless and highly secure user experiences. Aware’s algorithms are based on diverse data sets from around the world and can be tailored to the unique security and requirements of each customer. The company empowers users to have control over identities through clear, intuitive opt-in/opt-out features, helping them feel secure and improving their lives.