Iris-based identity authentication solutions company Eyelock has announced that it will be showcasing its technology in automotive applications at the Consumer Electronics Show this week.At CES, EyeLock will demonstrate a proof of concept that validates the driver and authorizes the start of a vehicle.EyeLock says its iris identity authentication technology can be easily integrated across various automotive applications providing unprecedented security and personalization.In addition to secured access and vehicle start, EyeLock notes that its iris authentication can also offer individual user certainty as well as a customized driving experience with personalized driver settings including seat and mirror positions, radio presets, and other features.Once integrated into the vehicle, the authentication process takes less than five seconds to complete.The firm also points out that this solution can also provide benefits for usage based insurance applications as well as fleet management.”This technology brings an entirely new level of security, personalization, and connectivity to the automotive space,” said Anthony Antolino, Chief Marketing and Business Development Officer for EyeLock LLC. “We continue to work with Original Equipment Manufacturers (OEMs) and Original Design Manufacturers (ODMs) to accelerate the adoption of EyeLock technology in a wide range of vehicles.”