Entrust Datacard has announced PartnerPlus, a new channel partner programme designed to accelerate, grow and deliver strong differentiation for partners that have demonstrated expertise in the vertical markets and regions they serve."Since Entrust and Datacard Group came together to form Entrust Datacard, it has been extremely important for us to build a programme that effectively facilitates partner growth, especially those that focus on the pursuit of new opportunities for secure identity solutions," says Kathleen Phillips, vice president, global channel strategy and operations. "Our PartnerPlus programme streamlines and combines the best of the previous channel partner programmes into one new strategy that optimises and drives results."Entrust Datacard's partnering models are based on the partner's business model and the customers they serve. The new tiered structure is designed to support partners based on their core competencies, business models, products and services offered, as well as areas of expertise for regional and market needs. The company says that benefits to its partners come in the form of compelling financial incentives, technical and sales enablement with dedicated support, and a variety of marketing and business development tools that accelerate as the partner's investments and sales achievements grow."We deeply value our elite network of global channel partners; they are vital to the growth and success of Entrust Datacard's business," says Phillips. "It is extremely important for us to build relationships based on collaboration and trust, and this programme creates the foundation to help drive growth and meet customer expectations. We are committed to supporting our channel partners' business objectives by effectively aligning our technologies and strengths to that of our partners so that we are both strategically growing a profitable business."Entrust Datacard currently has a network of global channel partners covering more than 150 countries.