Responding to a changing dynamic and the evolving requirements of the identity market, De La Rue has announced the launch of DLR Identify, a new citizen-centric web based software solution, complemented by three new physical document security features and two new thin film laminates for passport bio-data page protection.According to De La Rue, the identity industry is transitioning at a pace, with a growing reliance on the digital aspects of identity management and a need for ever more sophisticated data security and multi-functional citizen centric services. De La Rue is aiming to seamlessly integrate the digital system that manages a citizen's identity with the physical document itself.Unveiled at last month's Security Document World (SDW) conference and exhibition in London, De La Rue launched its latest digital offering; DLR Identify to the market; a web-based software solution for the secure management, personalisation and storage of citizen identity data.The new system provides the functionality needed to underpin eGovernment and eCitizen applications, as well as border and document control solutions. Built using MIDIS technology to power its personalisation module, DLR Identify allows governments to record, validate, retrieve, update, certify and issue documents to citizens. Modular, scalable and configurable, DLR Identify is comprised of six core elements: ID Register / ID Enrol / ID Verify / ID Perso / ID Issue / ID Control. The solution is fully compliant to ICAO and ISO requirements, and delivers integrated reporting, the company claims.In addition to its new digital solution, De La Rue launched a series of physical product innovations to market as a direct response to a number of specifically identified security threats to the bio-data page for passports and ePassport documents.SkyLight is a specialist, unique and complex watermarking feature, where small areas appear lighter and thinner than their background, positioned to register across the sheet. This process has been developed and patented by De La Rue to prevent the splitting of paper, the lifting of the laminate and its reassembly with fraudulent data.The company also launched continuous Bio-Data Page – a new patented method of book construction where the bio-data page continues across the spine to also form the rear end page of the book. According to the company, this technique greatly hinders the removal of the bio-data page; the prime target of most fraudulent attempts of document alteration.Another feature launched at SDW was Spectrum, which is a colour changing print feature with "movement" and "on/off" effect using proven latent image technology providing a sophisticated anti-copy feature that is resistant to colour copiers, scanners or attempted desktop reproduction.De La Rue also launched two new thin film holographic laminate patches, the first products to market as a result of the company's recently announced partnership with Dai Nippon Printing Co Ltd.SHIELD Embossed Holographic Laminate is a high-gloss thin film laminate protection solution created using e-beam technology to deliver high resolution and definition of quality. A striking use of complex 3-dimensional models ensures immediate recognition, the company says, and provides a powerful verification feature.The second holographic laminate – SHIELD Volume – uses Lippmann holographic technology, and displays a strong monochrome image with high movement and exception depth with 3D models that transition in both the horizontal and vertical directions and can be easily viewed under a mix of different lighting conditions.Julian Payne, Product Marketing Director at De La Rue commented "This is an exciting time for the Identity market with a continued strong shift towards ever more sophisticated digital security and citizen centric services yet at the same time, the identity document remains absolutely crucial as the first line of defence for the protection and verification of an individual's actual identity. This new offering addresses all these needs and enables De La Rue to deliver the Next Generation of Identity Management Solutions."
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