Zwipe, the leading biometrics payment company, announced that it has recently appointed Ramzi Saboury as a general manager for the Middle East and North Africa region (MENA) as it seeks to respond to strong interest for its biometric products in this market”Our end-to-end, one-stop-shop offering to enable launch of biometric payment cards is welcomed by players across the payments value chain in the MENA region”, Zwipe CEO AndrÉ Løvestam said. “Ramzi's expertise in driving payment innovations to successful businesses in the MENA region will be key in accelerating the mass market deployment of Zwipe Pay ONE-powered payment cards.””Zwipe's decision to strengthen its position in the MENA Region, is very strategic and fits perfectly with the transformations that are taking place in the global payments market. Many emerging markets will witness a tremendous growth in total number of payment cards, as confirmed by many regional and international research firms.” I am delighted to have joined Zwipe's team and I am already busy driving biometric payment cards and Zwipe Pay ONE in a region that is very keen for such advanced solutions. On April 28th, Zwipe demonstrated the world's first Single Silicon Biometric System on Card that is being offered to card manufacturers globally – namely Zwipe Pay ONE, as announced by our CEO on the link:, First Public demo of Zwipe Pay ONE on Vimeo.” said Saboury.Saboury boasts over 26 years of experience within payment services at leading banks in Kuwait, as regional GM for Levant at Visa Inc. and as CCO at areeba, during which time he successfully established many financial services, including within contactless payments and mobile technologies. In 2008, Saboury was named among 'The 50 Most Promising Young Leaders in the Banking and Financial Services industry for APAC and the Middle East Regions' by the Asian Bankers Organization.