Veridium, a developer of frictionless digital authentication solutions, today announced the appointment of Jason Tooley as Chief Revenue Officer (CRO).Biometric authentication is in increasing demand in a number of sectors – this is evidenced by the copious initiatives being developed by governments across Europe as they look to make their systems more secure and eradicate potential threats.A seasoned industry professional, Jason brings more than 20 years of experience to Veridium, having previously held high profile roles at both Citrix and Virtual Instruments. He has supported and implemented digital transformation strategies in large organisations that solve critical business challenges. Jason joins the company from Veritas, where he served as Vice President for Northern Europe since July 2016. James Stickland, CEO of Veridium comments: “Jason's appointment and depth of understanding of the European business landscape strengthens our 'home-grown' leadership team as we support the growth in demand for biometric authentication in Europe. This is an exciting time for Veridium as it cements its market leadership position and supports businesses to become more secure through the adoption of biometric authentication solutions. His unparalleled experience in the industry, paired with his long-standing relationships with top technology decision makers and influencers, will be instrumental in furthering Veridium's continued momentum and visibility as more businesses look to adopt stronger authentication solutions.” Jason Tooley comments: “Biometric authentication is rapidly becoming more mainstream, as companies tackle the ever growing threat of cyber attacks and risk of fraud. I'm looking forward to helping businesses enhance customer confidence and to ensure they experience a frictionless, more streamlined journey. As customers evolve their Digital Transformation strategies with new digital services, IoT and Cloud, it's critical to ensure a secure experience that meets regulatory requirements.””One of the other biggest drivers for biometric adoption amongst companies is the desire to make authentication frictionless and to remove the cost and security compromise associated with traditional passwords for their employees and customer transactions.””I'm thrilled to join the organisation at such a pivotal time, to help better protect customers and partners, whilst also positioning Veridium as the market leader in authentication solutions.”