Singapore-based technology company TouchÉ has signed a Cooperation Agreement with SEED Group as their local sponsors and partners, to expand the reach of a fingerprint biometric-based payment and loyalty management solution to the Middle East.Based in Dubai, United Arab Emirates (UAE), SEED Group is a diversified group of companies owned and chaired by The Private Office of Sheikh Saeed bin Ahmed Al Maktoum. It establishes strategic partnerships with organisations in various sectors and accelerates their presence within the Middle East. Through this agreement, TouchÉ hopes to leverage the local expertise of SEED Group to reach potential target customers, bringing personalised and seamless experiences to more merchants and consumers in the region.This marks a key milestone for TouchÉ in the Middle East, which also received the Commercial License to engage commercial trade activity in the UAE. Issued by the Department of Economic Development in Dubai, the licensing enables TouchÉ to perform business activities and introduce its solution in a compliant manner, further cementing TouchÉ's commitment towards the region.Developed in Singapore, with offices in Barcelona, Tokyo and now Dubai, TouchÉ provides both an elegant and innovative device and a robust software solution that delivers highly secure, convenient and personalised point-of-sale transaction services using fingerprint biometrics or recurring cards.TouchÉ's solution also connects and manages loyalty programmes, and points and discounts are instantly applied for qualifying customers at the point of interaction without the need for vouchers or membership cards. This provides the customers a unique experience. Its data analytics component enables merchants to access historical and predictive purchasing habits and buying patterns of customers, creating bespoke, personalised, offers and recommendations for them.”We are delighted that such a high calibre and impressive organisation as SEED Group will be supporting TouchÉ in redefining point-of-sale transactions in the Middle East. The partnership, together with our incorporation in the UAE with our trading license, will bring a new dimension to personalisation in the region, where customers can enjoy unique in-store experiences,” said Sahba Saint-Claire, Chief Executive Officer and Co-Founder, TouchÉ.”The Middle East is well prepared to enter a new age of digitalisation and push the boundary in digital payment customer experience. We believe that TouchÉ could serve as a key differentiator to transform the growing payment scene and offer a more secure, convenient and efficient payment and loyalty management solution for consumers,” said Hisham Al Gurg, CEO of SEED Group and of The Private Office of Sheikh Saeed bin Ahmed Al Maktoum.The partnership between TouchÉ and SEED Group is supported by Enterprise Singapore, which as part of its mandate, champions internationalisation of Singapore companies. Enterprise Singapore has provided great assistance to TouchÉ through facilitating introductions to potential partners and clients in its target markets, including the Middle East