FaceTec, developer of ZoOm, a 3D Face Login for mobile and web platforms, welcomes industry expert Steve Cook to their executive team.Cook is a highly respected business development executive and industry expert. He joins the FaceTec team as VP of Business Development to spearhead the roll-out of patented ZoOm 3D face authentication technology in the EMEA region.Cook comes to FaceTec with over six years of strategy-level biometric industry experience with a focus on the financial services sector, primarily within Europe and the Middle East. He has advised numerous banks and enterprises on their digital identity strategies regarding the deployment of biometric solutions and meeting the compliance requirements of Strong Customer Authentication under PSD2.”Assembling the best executive team and advisory in the industry is critical to our success,” said Kevin Alan Tussy, founder and CEO of FaceTec. “We are very fortunate to have Steve join our team. He has a wealth of product and market knowledge in biometrics, and has a very deep understanding of our business. His focused marketing and business development experience is invaluable to us.”In development for five years, and commercially proven in banking, connected transportation access, government, and ID management, ZoOm transcends legacy Facial Recognition technology and offers true user authentication. ZoOm concurrently verifies three-dimensionality and human liveness traits and was recently top-ranked in an objective 3rd party presentation attack detection test. This class-leading liveness detection secures both enrollment and authentication sessions and is key to determining that the correct user is actually present and alive during the process.”FaceTec is an exciting, truly forward-thinking company,” Steve said. “Their patented ZoOm 3D Face Login is extremely robust. Once I saw ZoOm had been rated higher than any other biometric authenticator in a well respected 3rd party test I knew FaceTec had the solution so many are looking for.”Cook added, “There are compliance requirements regarding Strong Customer Authentication (SCA) under the revised EU Payment Services Directive (known as PSD2), and FaceTec's ZoOm technology meets these legal requirements under SCA. All Payment Services Providers (PSPs) including banks will need to have robust, easy-to-use solutions when authenticating transactions. The main point of PSD2 and SCA is to make all payments more secure.”The deadline for meeting compliance with SCA is 14 September 2019, a very tight delivery time frame in the financial world. Many banks are looking at the fintech space to deploy biometrics solutions in their banking apps to improve security and customer user experience for logins and payments, replacing the need for passwords.
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