Next Biometrics has announced that William Yu has joined the company as vice president, Asia Pacific Sales and China General Manager. In this newly created role, Mr. Yu will be responsible for sales in NEXT Biometrics' key markets in Asia, including China, Taiwan, Japan and South Korea.The company said Yu has extensive experience leading sales programs and organizations in Asia. For more than 10 years, he has successfully led or driven sales in the region for a number of companies delivering fingerprint sensor solutions. These companies include UPEK, AuthenTec, and DigitalPersona. Most recently, he served as Director of Asia Sales for CrossMatch for four years.”William Yu will be an outstanding addition to our sales team,” said Ritu Favre, CEO of NEXT Biometrics. “As we continue to create an organization that can scale to support additional revenue, William will play an important role in delivering positive results for us in the Asia Pacific region.”In March, NEXT Biometrics hired Ravi Jagannath as senior vice president of Operations and elevated Dan Cronin to Chief Operating Officer to strengthen the company's ability to better serve customers and deliver products globally. With today's announcement, NEXT is adding solid experience to its customer-facing initiatives in Asia as well as reinforcing its business development capabilities in the region.In addition to his biometric industry experience, Mr. Yu has also held sales positions and delivered solid results for other technology companies in Asia including ATI Technologies, Advanced Micro Devices and Quantum.