IDEMIA, global augmented identity solutions provider, has appointed Henry Mkuzi as its East African Region Sales Director as part of the company's plans to strengthen its local presence.Mkuzi will be tasked with establishing Kenya as IDEMIA's regional hub through securing strategic business partnerships as the world adopts to more efficient and cost effective ways of issuing and securing identities of citizens using the existing technologies fueled by high penetration of smartphones and mobile internet.The company, in a statement to the press, said it has been working closely with the regional governments to bring down the costs of delivering essential public services as well as servicing the financial and communications sectors."IDEMIA is committed to investing in East Africa as a long term partner to governments and local businesses looking to enhance identity security," said Group CEO Yann Delabrière."Henry has a good working relationship with government entities in the region and brings on board the much needed experience in executing commercial strategies essential to ensuring that East Africa emerges as a frontrunner in the digital identity and security solutions in coming years."Mkuzi, who joined the company in December 2019, has worked in various commercial roles in the ICT sector for both local and international brands.