Search engine giant Google will not sell facial recognition products until it can come up with policies that prevent abuse of the controversial technology, it has said in a blog post.”Like many technologies with multiple uses, facial recognition merits careful consideration to ensure its use is aligned with our principles and values, and avoids abuse and harmful outcomes,” Kent Walker, Senior Vice President of Global Affairs at Google, said in a blog post on Friday.”We continue to work with many organisations to identify and address these challenges, and unlike some other companies, Google Cloud has chosen not to offer general-purpose facial recognition APIs before working through important technology and policy questions,” informed Walker.Earlier this month, Microsoft President Brad Smith said that given the potential for abuse of the fast advancing facial recognition technology, governments across the world need to start adopting laws to regulate this technology in 2019.”Unless we act, we risk waking up five years from now to find that facial recognition services have spread in ways that exacerbate societal issues,” warned Smith in a blog post.”The time for action has arrived,” he said, adding that the industry must also exercise restraint while using this technology.

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