Iris-based identity authentication firm EyeLock has showcased technology integrated in a 3D printed car at the 2015 North America International Auto Show in Detroit.EyeLock's iris identity authentication technology is being used to validate the driver and authorize ignition of a vehicle developed by the Department of Energy's Oak Ridge National Laboratory.”The utilization of EyeLock's iris authentication solutions across automotive applications enables a contextual and immersive experience for the driver, while unlocking new ways for automakers, content providers and insurers to engage consumers,” said Anthony Antolino, chief marketing and business development officer, EyeLock.”EyeLock's iris authentication technology creates an opportunity to start a vehicle, customize driving settings, entertainment, telematics and other in-vehicle experiences,” said the firm.”Integrating new technologies into our 3D printed automobile helps us to showcase examples of innovation in the automotive industry,” explained Dr Lonnie Love, Oak Ridge National Laboratory. “Coupling new ways of manufacturing with biometrics solutions shows the spectrum of what's possible today with customized driving experiences.”