Entrust Datacard has announced the release of the Color Label Printing Module for the Datacard MX8100, MX6100 Card Issuance Systems and the Datacard DX5100 Card Delivery System.According to the company, the label printing and affixing module, which is powered by Memjet inkjet technology, prints full-colour, edge-to-edge, high resolution – 800 dpi – images, text and graphics on blank white label stock and affixes customised labels to cards inline. The solution is the first all-in-one colour printing and affixing label module available on the market.Entrust Datacard says: "With this module, marketing professionals can create individualised labels for each card personalised on the card issuance system or affixed to a carrier on the card delivery system. This allows for flexibility in marketing campaigns and a personalised consumer experience through high resolution visuals and targeted information. For financial card issuers and government agencies, the labels provide an opportunity to inform consumers about additional products, solutions or services available to them based on their demographic information.""This new module provides our customers with the ability to customise each and every label they print, thereby enhancing their consumer's experience," says Dan Good, vice president, bureau solutions for Entrust Datacard. "The high-quality printing, coupled with the ability to change the message, image and to include personal information on each and every label – all while increasing operational efficiency is a win-win."In addition to allowing flexibility in marketing messages, the module helps to increase operational efficiency by removing the need for pre-printed labels. Labels are personalised based on cardholder information and an integrated vision tracking system ensures card-to-label integrity.
Entrust Datacard announces new release
