DMI and the International Student Identity Card Association (ISIC) have launched a new ISIC mobile app. The updated iOS and Android apps, which were designed and developed by DMI, were created to simplify the identity verification process and offer personalised and localised discounts and offers from ISIC's partners that encompass more than 25,000 global brands.The two organisations say that to meet the needs of millennials aged 18 to 29, the ISIC Mobile ID app provide an easily accessible form of identification. The app will eventually replace the plastic cards currently distributed to students – reducing card loss and theft. The app includes a number of security features including a two-step password authentication process linked to the student's email account, time-limited encryption tokens and fingerprint authentication for newer mobile devices.”ISIC represents the global student community and, as such, we want to be an innovator and early adopter in facilitating the digital wallet for students,” says James Tjan, senior product manager, mobile at ISIC. “The student demographic is embracing new mobile technologies more enthusiastically than any other age group. Offering an ISIC Mobile ID will increase convenience for our student cardholders and enable a greater range of value-added services for them to enjoy. We want students to get involved. The ISIC global app is created for them, and their active involvement via user testing will drive the mobile roadmap going forward.”Magnus Jern, president of DMI International, says: “According to Bond Brand Loyalty, the average consumer is enrolled in 13.3 loyalty programs, enough cards to fill up most wallets. Therefore, the move towards a digital wallet is inevitable and we believe millennials are the driving force behind this. In partnership with the ISIC team, DMI took a fully user-centric approach to design, develop, test and launch the ISIC Mobile ID. The initial result is a product that enables ISIC to engage with its users on a personal level and build member loyalty, as well as helping partnering businesses to tap new revenue streams.”
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