Commercial holograms will continue to sustain growth and development as fundamental security components of COVID cards and ID documents, said Dr Paul Dunn, Chair of the International Hologram Manufacturers Association.

With counterfeiting and fake documents remaining a global threat, holograms help to create an intricate security document design which is hard to duplicate or counterfeit, underpinning the government’s efforts maintain integral identity and security documents for public and private sector use.

The head of the association also said government, law enforcement and global supply chains must review their protection strategies to bolster secure documents despite the expenses of production and supply chain difficulties.

“These holograms will become even more integrated with other technologies to create intuitive brand engagement programmes while simultaneously, authentication through scanning a QR code on the label acts as a secondary product verification method. This provides a simple unified platform for brands to interact and engage with their customers.”

Dunn shared his foresight that holograms and QR labels could track and trace any product through its lifecycle from manufacture to recycling.

As holography production is done increasingly in-house, this will see a surge in high security printers which minimises the innovative process.

“I expect the trend of using colour personalisation and optically variable image devices to protect the secondary portrait on ID and travel documents to continue through 2023 as the threat of portrait morphing becomes more common” he said.

Manufacturers will also take more corporate responsibility for delivering sustainable low-carbon solutions in 2023 through the IHMA’s Sustainability Working Group.

The International Hologram Manufacturers Association is celebrating a 30 year milestone since its inception and a re-brand which is hoped to permeate the growth of hologram production.