Today, customer data and fraud protection solution provider, Celebrus has unveiled its latest offering to maintain data continuance across domains under the same parent company.
In a statement, the company’s CEO, Bill bruno, said: “It has never been more important and more difficult to maintain a single customer view across your digital presence in a compliant manner. Other vendors will claim they can provide value here, but they are not being honest with their customers. Celebrus has delivered on a promise in the market that no one else can.”
Celebrus operates in the field of developing comprehensive and advanced solutions to capture, collect and analyse first-party customer data across several digital channels. The point of this latest innovative step is to ensure consumer data is consistently recorded accurately across all digital domains of a client’s service to build a complete profile of the consumer’s intent.
He elaborated on their success, saying: “The innovative technology our team is putting out is a game-changer. Solving for cross-domain data continuance while staying fully compliant will help many industries overcome the challenge of creating a complete customer profile and understanding their intent.”
The Celebrus 9.6 solution serves every industry that utilises digital data, or example in in banking and finance, insurance, healthcare, retail, and travel industries, by connecting a single user’s identity and actions across different domains.
“We knew there was a huge gap for many data users with third-party cookie deprecation, and we set out to create a solution – something that had not yet been done. I am incredibly proud of the Celebrus technical team’s dedication to innovating a workable solution for businesses,” said CTO Ant Phillips.
This solution complements the company’s other fraud software, namely the Celebrus Customer Data Platform and Fraud Data Platform, that collects the user’s journey data and engagement across multiple sessions, platforms and domains.
Celebrus’ product portfolio includes solutions in cloud-based analytics and customer collection, compliant security, decision platforms, and enhanced data insights and outcomes.
