Survey: 80 percent see biometrics as more secure than passwords

A survey of 4,000 consumers in the US and the UK has found that some 80 percent of consumers believe biometric authentication is more secure than traditional usernames and passwords.Commissioned by identity management firm Gigya, the survey also noted that 52 percent of respondents preferred alternative authentication methods to passwords.Of this 29 percent prefered using two-factor authentication and 20 percent prefer biometric authentication in place of passwords.Meanwhile, only 33 percent of millennials create secure passwords for everything. The rest use passwords like “password,” “1234,” their names or birthdays. In contrast, 42 percent of Generation Xers and 53 percent of baby boomers always create secure passwords.Within the next 10 years, traditional passwords will be dead as an authentication form,” said Patrick Salyer, CEO of Gigya. “Consumer-focused brands require modern customer identity management infrastructures that support newer, more secure authentication methods, such as biometrics. Businesses that are already using advanced authentication methods demonstrate increased customer registration and engagement while enjoying greater login convenience and security.”

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