Safran has announced it is changing its companies' names and its visual identity to bolster the group's position as a global industrial leader and accelerate its international growth.All group companies will now communicate under a single brand name and logo: Safran. All company names now include the Safran brand name, along with a description of their business. Morpho will now be known as Safran Identity & Security and Sagem will be known as Safran Electronics and Defense."Consolidating our group under a single name is a powerful vehicle for bolstering the feeling of all of our 70,000 employees that they belong to the same global enterprise and share the same values," says Philippe Petitcolin, chief executive officer of Safran. "This change will allow us to unite our efforts and focus our investments on a single brand, to the greater benefit of all of our businesses worldwide. Our unique brand will be nurtured even more strongly in the future by the success of our companies, and our companies in turn will be nurtured by Safran's image and renown."
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