A Russian billionaire used face recognition on a festival audience, offering them to voluntarily choose to be sent a picture of themselves at the rave.Mikhail Fridman used an implementation of the Russian app, NTechLab's FindFace, on the 40,000-strong crowd.Party-goers at the Alfa Future People event were then automatically sent snaps of their revelry if they had indicated a desire to do so.The plan was carried out in tandem with VimpelCom, Fridman's wireless carrier.FindFace, which has been downloaded for free more than a million times on both Apple and Android platforms since February, allows users to identify strangers at the click of their smartphone cameras as long as long as they've been previously identified in one of more than 250 million photos posted on VKontakte, or VK, Russia's answer to Facebook.However, linking face recognition to social media has proved controversial, with many raising privacy concerns over the software.An artist in St. Petersburg created a stir by posting snaps of subway riders online who were identified from VK pages.
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