Neuro-ID, a provider of prescriptive analytics for the risk industry, has announced the commercial availability of its Neuro Confidence Score solution.The technology uses a unique combination of behavioural biometrics, advanced analytics and neuro-cognitive research to analyse cognitive changes demonstrated by an applicant during the onboarding process – to measure if these are indicative of future and 'risk-relevant' actions. The company says Neuro-ID's technology monitors “how” a person answers questions using a computer mouse, touch screen, or other input device to detect high- and low-confidence responses in online forms, questionnaires and applications. For instance, Neuro-ID customers can ask future peering questions, such as “Do you anticipate any changes that will affect your ability to pay back this loan?” When prescriptive analytics are applied to these types of questions, applicants' behavioural changes are captured in real-time and analysed for indecision, cognitive conflict, and other indicators of confidence. This process results in a Neuro-CS that allows organisations to have enhanced insight into an individual applicant's potential future state.The Neuro-CS is based on analytic insights from identifying indecision during the online application process. To generate the Neuro-CS, no Personally Identifiable Information (PII) is needed, thereby scientifically eliminating any biases. “Neuro-CS is changing the way that online applications are assessed and how an applicant's risk is determined by combining prescriptive analytics, behavioral analytics and neuroscience,” shared Jack Alton, CEO of Neuro-ID.”By empowering our customers with this new 'future-oriented' analytic score, they are better equipped to quickly identify those applicants that pose a greater risk or opportunity. Neuro-ID's technology can scale to the size of any organization and can be quickly changed to support its compliance objectives and underwriting goals.”
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