Nametag, the identity verification platform for helpdesks, today announced that it was selected by Newfold Digital, a leading web and commerce technology company, to protect its most popular brands against account takeovers (ATOs) and domain takeover fraud. Newfold Digital and its brands, including Bluehost and Web.com, use Nametag’s sophisticated digital identity verification (IDV) tools to mitigate fraud and prevent costly account takeovers while optimizing the customer service journey.
“Newfold has distinguished themselves as a forward-thinking security leader. We’re thrilled to be helping Newfold take this next proactive step to protect their customers, their employees, and their brand against fraudsters who are increasingly using AI-generated deepfakes to exploit outdated user verification methods,” said Aaron Painter, CEO of Nametag. “Nametag shuts down the threat of deepfakes and social engineering, so Newfold’s team can focus on delivering superior customer-centric services.”
Human error leads to a vast majority of ATOs, and few companies have the proper tools to identify and stop highly skilled threat actors from obtaining an account reset. ATOs jumped more than 350% year-over-year, with organized hacker groups increasingly using advanced social engineering techniques to target helpdesk agents. Newfold Digital recognized this problem early on and took proactive measures by working with Nametag to make sure that its helpdesk agents are protected and customer accounts are secured.
Nametag’s identity verification (IDV) solutions provide Newfold Digital with out-of-the-box tools to easily identify and stop threat actors. By quickly and reliably authenticating users contacting the Newfold helpdesk, Nametag ensures that only authorized individuals gain access to sensitive information and services from Newfold Digital and its brands.
“Our collaboration with Nametag sets a strong precedent for proactive cybersecurity measures within the industry, while also having a tangible impact on our customer experience,” said Sharon Rowlands, CEO of Newfold Digital. “With half of helpdesk requests related to password issues and account lockouts, Nametag’s fast and secure ID verification means our agents can be more efficient with verifying customers therefore spending more time helping them. Our team at Newfold Digital recognized Nametag as fellow innovators. Together with our brands, we are leading the fight against domain takeover fraud.”
