Finnish customer authentication firm MePin has added biometric security policies to its it's MePIN Universal Authentication platform.In a statement, the firm said that its new authentication policies, Human Recognition and User Recognition, are especially designed for online payment fraud protection and can be used together with more traditional authentication methods such as PIN codes and fingerprint recognition.”Card not present fraud has not been solved with the current clumsy authentication solutions. MePIN provides non-repudiation for transactions while minimizing the friction of authentication.” says Markku Mehtälä, CEO, MePIN / Meontrust Inc, and continues “Consumer privacy must not be forgotten either. Face recognition must be used wisely.”The company noted that increased requirements for strong customer authentication and proof of transactions, payment card issuers will create challenges for online wallet providers and merchants in compliance and authentication.During Card Not Present (CNP) transactions, passwords, SMS codes or even TouchID fingerprint recognition cannot always fully prove that the actual card holder is authenticated, not to mention that non-repudiation is guaranteed.”The new MePIN biometric policies can be used as an additional protection in risk based authentication to increase security during high risk transactions. They extend the existing MePIN Public Key Infrastructure (PKI) based non-repudiation without compromising the user experience”.The Human Recognition option includes liveness detection and enables a payment or authentication app to recognize a human user during a transaction, and optionally record a snapshot photo or video of the user.