With cashless being faster and an increasingly more convenient way to pay, the risks of financial crime are ever more looming over customers’ heads when making digital payments.

Mastercard have announced their recently launched ‘Digital First’ programme will give customers more digital payment options with security features that enhance safe and secure transactions.

Research by Mastercard shows customers are adopting a default mindset towards digital finance management, with statistics saying 71% of people in Australia, 77% in India, 73% in China, and 62% in Japan believe contactless payment is the future way to pay.

The programme aims to strengthen digital payment capabilities across Eastern Europe, the Middle East and Africa (EEMEA) and help customers opt for their preferred payment method with options expanding, including contactless payment, cryptocurrency, biometrics, contactless, QR code or digital wallets.

Moreover, the scheme and its partners’ solutions assure customers with the ease of making seamless payments, issuance of digital cards, and real-time card management.

Further research shows that e-commerce activities were on the rise by 73% in the Middle East Africa at the start of the pandemic.

The Digital First initiative is boosted by partnerships with Mastercard’s network and end-to end solution partners including Thales, Network International and Verestro.

In a statement, Sandeep Malhotra, Executive Vice President of Products & Innovation, Asia Pacific, said: “Mastercard has been leading the drive into inclusive digital commerce for many years by delivering frictionless and secure payment experiences for the billions of people shopping and managing their finances at their fingertips around the clock and around the world.”

He continued: “Combined with the strengths of Mastercard’s partners, the Digital First programme offers the convenience of fast, transparent payments and maximises consumer choice with everything from digital cards in e-wallets, to QR on Card, to the Pay by Account solution that lets people make payments from a bank account using their financial service provider’s app”.

Thales support Digital First and are Platinum Sponsors of Identity Week Europe, returning to the ExCeL, in London next Tuesday 28 and Wednesday 29 June. Join the vast community of digital ID, biometric and security document suppliers exhibiting, plus BIG names in Banking, Travel and Government. Secure you place now: https://www.terrapinn.com/exhibition/identity-week/Tickets.stm

Consumer use of digital payment has skyrocketed since the pandemic began and Thales is a digital platform provider at the forefront of ensuring digital commerce grows intertwined with offering multi-factor seamless authentication solutions. https://www.terrapinn.com/exhibition/identity-week/sponsors-and-exhibitors.stm