Senior staff from payments firm MasterCard have confirmed that the company will soon implement a major biometric security scheme designed to secure online purchases.Speaking to the Wall Street Journal, Ajay Bhalla, president of enterprise security solutions confirmed the company has been testing facial and fingerprint recognition software, called Identity Check.The software is being piloted in the Netherlands, Canada and the U.S., as a way to combat growing online fraud.For online transactions using Identity Check, the shopper submits a selfie or fingerprint via a mobile app from MasterCard that authenticates the image.Consumers shopping via laptop or desktop computer would receive requests for the biometric data through text message sent to their smartphones. “The hypothesis is that everybody's carrying a mobile phone,” Bhalla said.The newspaper notes that MasterCard announced the Identity Check technology last October and has been testing it with ABN AMRO Group NV in Amsterdam, Bank of Montreal in Canada and First Tech Federal Credit Union in Palo Alto, Calif.

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