Identiv has announced that Brian Nelson, Identiv chief financial officer, has been appointed vice president of Business Strategy and will no longer serve as the company's CFO. In his new role, Mr Nelson is expected to focus on cost optimisation across the company and other strategic initiatives."Over the past two years, Brian has been an integral part of Identiv's transformation from a group of disparate, small companies to the singular-focused identity technology leader," says Steve Humphreys, Identiv chief executive officer. "Brian will now lead our focused efforts on balancing our cost structure with our strategic vision."Steve Finney, Identiv VP Finance, has been appointed as acting chief financial officer. Mr Finney has been with the company since February 2013, is a chartered accountant, and is located in the company's California offices.The company has initiated a search for a new chief financial officer.
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