Citi Malaysia has roll out the voice biometrics technology in the country for its contact centres.Malaysia is now the fifth country in Asia Pacific (APAC) to roll out the bank's voice biometrics authentication.”Biometrics will play a critical role in the future of banking and Citi is paving the way locally as a premier global digital banking leader,” said its chief executive officer, Lee Lung Nien during the launch earlier today, reported the New Straits Times Online.”We are targeting to have 1,000 conversion to biometrics a day and we are hopeful that we would be able to achieve 100 per cent conversion rate over the long term here in Malaysia.””We are aggressively pushing forward the Biometrics agenda as in the last 12 months alone we had implemented this platform in Taiwan, Australia, Hong Kong, Singapore and now in Malaysia,” said Lee. “Our plan is to cover all 12 of Citigroup's consumer banking markets in APAC by 2017. At the global level, the APAC region represents more than half of the bank's 19 consumer markets” Citigroup currently has around 15 million consumer banking customers in APAC and the bank expects to have at least one million customers actively using voice biometrics authentication in the next 12 months.In May, Hong Kong-based bank Citi revealed that voice biometrics authentication has been implemented in its Taiwan contact centres, with Australia, Hong Kong and Singapore to follow in the upcoming weeks.The voice biometrics authentication capability identifies customers through their voice print, which, similar to a fingerprint, is unique to each person. Citi clients can opt to enroll by recording their voices, which the bank will use to generate and store their voice prints for matching subsequent calls to Citibank. Each voice print will be uniquely tagged and cannot be reverse engineered once stored.
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