Al Salam Bank in Bahrain is launching a campaign offering a cash incentive if new customers digitally onboard, after acquiring and migrating customer services from AIthmaar Bank.

In November 2022, the bank’s annual financial report was published indicating end of year net profits of around BD 6.8 million for the third quarter of 2022 – a 22% increase attributed to mainstream banking activities.

The campaign aims to encourage customers migration to using Al Salam Bank services since the acquisition, a further sign of business booming.

New customers who digitally onboard and open accounts through the bank between February and December 2023 will be entered into a monthly cash draw to win BHD 250.

Mr. Mohammed Buhijji, Head of Retail Banking at Al Salam Bank, said:

“At Al Salam Bank we proudly implement a digital-first mindset, enabling us to elevate our client’s experiences with innovative, smart, and efficient banking services. As such, we have launched our recent campaign with the aim of encouraging clients to adopt digital services and make use of their range of benefits and 24/7 availability, offering users a guaranteed convenient and seamless banking journey. We encourage everyone to join Al Salam Bank through our various digital services for an exceptional digital journey, the chance to win cash prizes of BHD 250, and benefit from a number of features and exclusive rewards.”