Amazon Rekognition has announced updates to its face detection, analysis, and recognition features, saying this will provide customers with improvements in the ability to detect more faces from images, perform higher accuracy face matches, and obtain improved age, gender, and emotion attributes for faces in images.The Amazon-linked service lets developers working with Amazon Web Services add image analysis to their applications.In a blog post, it said Amazon Rekognition customers can use each of these enhancements starting today, at no additional cost. No Machine Learning experience is required.With the latest updates, Amazon Rekognition can now detect 40% more faces – that were previously missed – in images that have some of the most challenging conditions stated above, while reducing the rate of false detections by 50%.It said face recognition now returns 30% more correct 'best' matches (the most similar face) compared to its previous model when searching against a large collection of faces, enabling customers to get better search results in applications like fraud prevention.