Zwipe has announced that Orlando Martinez has been appointed chief operating officer (COO) of the company and John Laws has been named as the new director of Sales Access Control EMEA.Martinez has an extensive background in bringing biometric technology to market and driving international business expansion and organisational development.”We are entering a very important time at Zwipe, moving towards larger scale product rollout and having someone with Orlando's pedigree join our team is a real triumph, says Kim Humborstad, CEO of Zwipe. “His background and understanding of what it takes to grow a biometric technology company will be a great asset for our team. Orlando will play an instrumental role as we navigate the expansion and mature our capabilities.”Martinez cofounded SecuriMetrics in 1999. The company was acquired by L-1 Identity Solutions and merged into Safran's MorphoTrust. At SecuriMetrics, Martinez was part of the team that started and scaled the company until sales reached approx. US$ 50 million in 2007, at which point the company was sold and merged into a larger unit to strengthen growth capabilities. For 12 years, from 1999 to 2011, Martinez led a variety of operational, marketing, sales and business development positions at his first biometric venture, before he joined CGI Federal as the director of Applied Technology & Cyber Solutions. He spent four years at CGI managing the CGI Security practice which included biometric-based intellectual property as well as the Cyber Security offerings. Martinez joins Zwipe from IT performance management company Snarf Networks where he was the SVP of Business Development. John Laws joins Zwipe with more than 15 years of sales experience working with major accounts in the access control industry at HID and Honeywell. Prior to his career in the security industry he was a decorated infantryman in the British Army.”John is a determined individual, with a demonstrated understanding of how to deliver innovative security solutions to a diverse set of clients,” says Einar Boije, SVP of Sales and Marketing. “His addition to our sales team strengthens our ability to take Zwipe to new and larger volume clients in 2017.”
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