A new Visa solution, powered by SmartMedia Technologies, provides brands with a Web3 harnessing enterprise platform that unleashes benefits and perks for loyal customers and ensures strong revenues and future engagement.
Visa is a world leader in digital payments, leveraging digital wallets to transform customer satisfaction, not just through smoother payments but also by offering rewards for loyalty.
The focal point is on retaining customer engagement and strong revenue for businesses by serving quality digital services, e-commerce and payments. Digital wallets have the potential to offer new business strategies such as launching immersive programs like gamified giveaways, augmented reality treasure hunts, and new ways to earn and burn loyalty points.
Kathleen Pierce-Gilmore, SVP and Global Head of Issuing Solutions, Visa commented: “Consumers are looking to engage with brands in new ways, and traditional loyalty programs have not evolved over the past decade.
“Our new innovative digital loyalty solution empowers brands to reward customers not only for their transactions but for their active engagement, paving the way for secure, seamless and immersive digital and real-world experiences at their fingertips”.
SmartMedia Technologies said it was proud to partner its Web3 platform with Visa’s digital payment solutions to “revolutionise the future of loyalty and engagement” and unlock “unparalleled experiences for brands to connect with consumers”.
