Ride-sharing app firm Uber has revealed a new facial recognition-based security feature that will check drivers' identities across the United States.Called Real-Time ID Check, the security feature uses Microsoft Cognitive Services with the aim of protecting both riders and drivers, the company noted in a new blog post.Real-Time ID Check prompts drivers to share a selfie before going online to help ensure the driver using the app matches the account we have on file. This prevents fraud and protects drivers' accounts from being compromised. It also protects riders by building another layer of accountability into the app to ensure the right person is behind the wheel.Drivers are asked periodically to take a selfie in the Uber app before they accept rides.Uber then uses Microsoft's Cognitive Services to instantly compare this photo to the one corresponding with the account on file.”During our pilot of Real-Time ID Check over the past few months, the majority of mismatches were due to unclear profile photos. And more than 99% of drivers were ultimately verified,” said Uber.
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