Spanish bank BBVA plans to use face recognition for new account openings.The bank uses a video call in conjunction with a selfie to verify the identity for new customers.Head of BBVA Spain Cristina de Parias says: “We know our customers value their time and like to do everything through their cell phones.”In terms of the new remote registration service, the bank can check to see that both images coincide through a face recognition process. In the last step, a BBVA representative verifies the new customer's identity through a video call.After complying with the legal requirements and a pilot phase, BBVA says it is now launching it on the market. New customers don't have to pay any administration or maintenance fees for the account and they receive a debit card without an annual fee.The bank has also signed a memorandum of understanding (MoU) with Salesforce – “to strengthen its customer relationship management (CRM) strategy using Salesforce's cloud computing services”. The agreement is part of a series of projects that BBVA is forging with specialist providers in its quest to become “a more flexible and scalable digital bank”.
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