Biometrics-backed mobile payment service Samsung Pay will launch in Singapore on 16 June, becoming the second service to launch in the Southeast Asian city state after Apple.The service will be limited to those owning the Galaxy Note 5, S6 Edge+ and the newer S7 and S7 Edge devices.Injong Rhee, EVP and Head of R&D, Software and Services of Mobile Communications Business at Samsung, said:”We are extremely excited that Singapore is the first market in Southeast Asia to roll out Samsung Pay. Singapore's connectivity and openness are ideal conditions for our new mobile service to thrive, together with the interest and readiness of consumers here in adopting this new method of payment.”Samsung Pay is an example of how Samsung is always striving to introduce new technologies that help to enhance and improve the quality of lives of consumers, especially as Singapore moves towards becoming a Smart Nation. Our goal has always been to drive and lead innovation that matters, and we are happy to extend this into the mobile commerce space.Unlike Apple Pay and Android Pay, Samsung's service can work on non-NFC payment terminals thanks to its built-in Magnetic Secure Transmission technology, which emulates a credit card's magnetic stripe.In Singapore, Samsung is tying up with MasterCard and Visa, as well as major banks in the region such as DBS/POSB, OCBC Bank, and Standard Chartered. American Express integration is listed as “coming soon” after the second quarter.
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