New York-based NICE Actimize, a provider of a single financial crime, risk and compliance software platform for the financial services industry, announces the launch of Authentication-IQ.In a stamtent, the firm noted that financial institutions invest in a wide range of disruptive authentication technologies to better protect their channels while producing smoother customer transactions. Yet when these solutions work in siloes, they often result in an inconsistent customer experience, unnecessary authentication challenges, and increased operational overhead.NICE Actimize says its Authentication-IQ tackles these issues by applying advanced analytics that dynamically decide the best authentication method to leverage in a given transaction, based on the risk of fraud, consumer preference and cost efficiency. The solution allows financial institutions to optimize authentication methods across digital channels and the contact center, reducing excessive challenges, false positives and overlapping investigations.”Being able to segment customers and dynamically decide the right method and level of authentication in each customer interaction is a major enhancement in both fraud prevention and customer care,” said Shirley Inscoe, Senior Analyst, Aite Group, who specializes in fraud and data security.Authentication-IQ allows financial service organizations to bridge their authentication and fraud strategies with behavioral analytics that holistically consider a customer's authentication history along with their account and transactional profiles.”Today's new authentication methods, from 'selfie-recognition' to voice biometrics, are more innovative, yet more challenging to manage than ever before,” said Erez Zohar, VP and General Manager, Fraud & Cybercrime, NICE Actimize. “In this ever-changing environment, we help our clients provide their customers with a consistent, secure multi-channel authentication experience, while reducing our clients' risk and optimizing their overall authentication costs.”
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