Identity tech firm NEC Corporation of America (NEC) has announced today that its biometrics division has rebranded to reflect its expanding market offerings.The rebranded division, NEC Advanced Recognition Systems, was formerly known as NEC Biometrics Solutions.In a statement, NEC wrote that the global market for biometric technology, now estimated to exceed $20 billion (USD) over the coming decade, points to continued proliferation of biometrics technology beyond government and public sectors to airports, critical infrastructure, entertainment, malls, stadiums, hospitality, financial services and retail markets.The firm said such applications demand convergence of identity with access management and solutions that offer secure, frictionless access, provide more positive experiences, shorter lines and improved utilization of resources. Increased analytics can also provide tools for better forecasting and planning and can turn the focus from crime solving to crime prevention.”NEC's Advanced Recognition Systems reflects the company's commitment to this growing market opportunity and our selection of 3 key words, People, Patterns and Predictions, crystallizes our new mission and aligns our new solutions and services,” said Raffie Beroukhim, Senior Vice President, Advanced Recognition Systems, NEC Corporation of America.The statement added that NEC's Advanced Recognition Systems' primary mission is to serve citizens and the people who protect them.
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