Norwegian authorities are imposing a temporary ban on Meta companies – Instagram and Facebook – for targeting personalised ads to their users using their personal data. The adverts are driven to specific users by behaviour insights based on their region and online activity.
Meta’s data use has been probed by regulators before like the Court of Justice in Luxembourg and Irish Data Protection Commission. The 3 month ban, which commenced in August, will still allow Meta to power personalised campaigns to users however users must have given consent in their ‘about me’ section.
Social media platforms have flouted GDPR regulations since 2018, according to SurfShark with Meta’s fines eclipsing $2.5 Billion. If Meta fail to comply they will be handed a hefty fine of 1 million Norwegian Krone.
