A poll of US adults has shown resistance to face recognition, following Apple's release of the iPhone X.More than a third (39%) of consumers are unfavorable toward facial recognition software in devices such as the iPhone X, with just over a third (34%) favorable, based on a new survey. About a quarter (26%) either don't know or have no opinion.The study comprised a survey of 2,200 U.S. adults conducted by Morning Consult.There are differences based on demographics, but they aren't dramatic.For example, 39% of males are favorable toward facial recognition compared to 30% of females. There also are some differences based on age. Here, by age, are the percentages of consumers favorable toward facial recognition:39% — 18-29 years old36% — 30-44 years old35% — 55-64 years old33% — 65 years and olderOne thing that marketers of facial recognition may want to take note of: it makes 50% of consumers nervous and only 27% not nervous.Facial recognition also makes more than half (56%) of consumers worry about their privacy and even more (76%) concerned about identify theft.The technology may a bit ahead of the consumer desire here.
Recent Articles
- Identity Week Europe 2026 raises the bar with 10 first-time speakers making their debut
- Sumsub joins World Economic Forum Unicorn Community to tackle AI fraud and advance inclusive digital identity
- Air carrier interface integrated into EES strategy
- Kentucky’s first mobile ID accepted for air travel
- FRONTEX expert to headline security document design at Identity Week Europe 2026
Recent Video
- New non-profit trade association of HAND will standardise global talent ID
- No cards, no phones: J.P. Morgan’s biometric revolution in payments
- Anthony Vidiano on building the future of access management
- Charisma Check wins 2025 Start-Up Pitching Competition, advancing identity verification and background checks for dating app users
- How to protect one billion Amazon customers: Lessons from continuous risk assessments
