Citibank has announced the deployment of voice biometrics for its banking customers in the Phillipines, as part of a major global biometrics roll-out.Citi Philippines CEO Aftad Ahmed and consumer banking head Bea Tan said the bank's more than 1 million clients in the country can simply enrol in voice biometrics and have their voices be the means for authentication of their phone banking transactions.”We are proud of our strong track record in innovation, and we are delighted to once again take the lead in introducing a game-changer in the banking industry,” said Ahmed.Citi clients can opt to enrol by recording their voices, which the bank will use to generate and store their voice prints for matching subsequent calls to Citibank. Each voice print will be uniquely tagged and cannot be reverse engineered once stored.In August, Citi Malaysia rolled out the voice biometrics technology in the country for its contact centres.Malaysia was the fifth country in Asia Pacific (APAC) to roll out the bank's voice biometrics authentication.”Biometrics will play a critical role in the future of banking and Citi is paving the way locally as a premier global digital banking leader,” said its chief executive officer, Lee Lung Nien during the launch earlier today, reported the New Straits Times Online.”We are targeting to have 1,000 conversion to biometrics a day and we are hopeful that we would be able to achieve 100 per cent conversion rate over the long term here in Malaysia.””We are aggressively pushing forward the Biometrics agenda as in the last 12 months alone we had implemented this platform in Taiwan, Australia, Hong Kong, Singapore and now in Malaysia,” said Lee. “Our plan is to cover all 12 of Citigroup's consumer banking markets in APAC by 2017. At the global level, the APAC region represents more than half of the bank's 19 consumer markets” Citigroup currently has around 15 million consumer banking customers in APAC and the bank expects to have at least one million customers actively using voice biometrics authentication in the next 12 months.
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