US tech firm Apple has reportedly purchased an Israeli biometric company called RealFace, ramping up speculation that the next iPhone will use face recognition.Israeli financial website Calcalist has reported that Apple bought the cybertechnology startup for ” a couple of million dollars”, with further details no yet available.Realface was set up in 2014 by Adi Eckhouse Barzilai and Aviv Mader. It has developed a facial recognition software that offers users a smart biometric login, aiming to make passwords redundant when accessing mobile devices or PCs.According to Startup Nation Central, a database for Israeli tech companies, the Tel Aviv-based firm had raised $1 million prior to the acquisition and employs up to 10 people. The company has sales in China, Israel, Europe, and the US.The website adds that the company's real-time software underlies scalable face-recognition solutions for businesses and consumers.While media speculation has focused on the fact that face recognition is being touted as a new solution for the iPhone 8, Apple could be more interest in the company's photo organising software.RealFace is the creator of the Pickeez app, which the company says will automatically chooses “the best” photos from every platform in which the user's photos are stored.
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