“Anybody who’s anybody is here”. iProov, a leader in biometric authentication that provides the assertion of a genuine person, relished the opportunity to meet this collaborative identity industry at Identity Week Europe 2025, which took place in Amsterdam.
Catching up for an honest discussion about the threat actors handling AI to their advantage, CEO, Andrew Bud spoke candidly that AI, optimised in their technologies, can be the enabler in which “attackers are able to identify targets” and scrape data “on a scale that was previously unthinkable because it was so manual”.
Data gathered through “beautifully credible and personalised methods” on a large scale can be turned into social engineering and spear phishing attempts, said Andrew.
Even the most highly trained humans have difficulty identifying the fraud attacks as they are followed with voice cloning and deepfakes.
Binding facts that digital identity represents to the person where trust truly resides is critical for organisations who are responsible for evaluating and safeguarding identities and can sometimes themselves easily be conned by the presentation of realistic looking victims and authentication requests.
iProov undertakes this assurance of authenticating the real human being to their digital credentials, in which biometric provides the most reliable use case in the industry. As such, iProov is one of the biggest players in the domain of identity security, exhibiting as a Gold Sponsor at the upcoming Identity Week America 2025.
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