As deepfakes and impersonation attacks continue to hit one in three businesses, a new Regula survey reveals, companies at least can turn to powerful biometric technologies known for two things: high adoption and staying power. Regula, a global developer of identity verification solutions and forensic devices, commissioned the research revealing that while biometrics currently ranks third in adoption, it is widely viewed as the most essential tool in the future of fraud prevention.
Compared with other IDV methods, it has the lowest drop-off rate among users, positively counteracting AI-powered deepfakes with masterful biometrics. Globally, biometric tools have the highest growth potential, with 21% of non-users planning to integrate it in their stack in the near future.
Industries like banking and telecoms are already leveraging biometrics extensively, whilst diversifying their approach, integrating fraud analytics, dark web intelligence, and compliance-focused tools such as watchlists, alerts, and liveness checks.
Presently, many organisations continue to rely on traditional tools for fraud mitigation, such as multi-factor authentication (MFA) (used 40% globally), behavioural biometrics (23%), and basic biometrics (22%), expecting the same results as the fraudsters upskill.
These methods, initially popular for their ease of deployment, are increasingly inadequate against modern threats like deepfakes and synthetic identities. On the other hand, biometric systems are user-friendly, scalable, and compliant with regulatory standards, and once implemented, they are rarely abandoned.
“The fraud landscape has changed dramatically, with sophisticated impersonation attacks becoming mainstream,” said Ihar Kliashchou, Chief Technology Officer at Regula. “The future of fraud prevention isn’t about relying on easy-to-deploy solutions in isolation. It’s about building resilient, layered defences with advanced biometric verification at the core.”
