Swiss lender UBS has begun using AI-generated avatars of its equity analysts to deliver research insights to clients. The initiative, which replicates about three dozen human analysts in lifelike video form, underscores the growing role of artificial intelligence in the financial sector.
These digital doubles, capable of mimicking human gestures and expressions, present scripted summaries of analysts’ research. UBS reports the avatar videos are performing on par with traditional analyst briefings in terms of client engagement.
While the deployment of AI in banking is not new, its use has largely been internal – with firms like Morgan Stanley and Goldman Sachs employing AI tools for note-taking, coding, and translation. UBS’s public-facing use of AI, however, marks a notable step forward, potentially setting a precedent for other institutions.
Despite the innovation, UBS maintains a “human in the loop” approach, according to the Financial Times. Analysts are required to review both the “content and the final video to avoid regulatory pitfalls”. In a tightly regulated industry, human oversight remains essential to mitigate risks and maintain accountability.
AI is now capable of processing and identifying patterns in data which may soon surpass human capabilities. While UBS claims its current aim is to boost productivity and assist camera-shy employees, the broader implication is clear: cost-saving opportunities and operational efficiencies are key motivators.
