Post Office is expanding its presence in the identity services market with the roll-out of a suite of online and in-branch products in a new partnership with digital identity company Yoti.The rollout includes a free-to use app that will combine customers' personal data and biometrics to create a secure, reusable ID on their phone, and in-branch services for those customers who do not have access to a smartphone or who prefer face-to-face contact when asked to confirm their identity.The partnership will also connect Post Office customers with online businesses, by enabling companies to use Post Office and Yoti identity verification services for fraud detection, E-signatures and customer authentication services, using secure biometric face matching and liveness detection.The partnership combines Post Office's existing experience in identity services and its extensive branch network with Yoti's leading identity technology to help drive the UK's digital transformation. Post Office continues to embrace new technology and this further expansion into the identity services market is part of its efforts to adapt and remain relevant in the digital age, whilst ensuring it continues to offer customers choice as to how they transact.The UK's digital identity market is currently worth an estimated £2 – 4 billion per annum and growing at 5% each year* as regulation and digitisation grows. As UK companies, Government departments and public sector organisations continue to embrace digital transformation, difficulties with asserting identity in a digital world can fuel uncertainty and lack of trust that limits the full range of services offered online.Nick Read, Chief Executive at Post Office, said:"Post Office is embracing new technologies and this partnership will enhance our reputation as the trusted go-to destination for identity solutions. Whether it's proving your identity on a smartphone or face-to-face with a Postmaster, we will make transactions faster and simpler than ever before.""I am delighted that Post Office and Yoti are joining forces to expand our identity services. We have an ambitious strategy to deliver a unique offer to the market that integrates digital and physical identity verification at scale benefitting both individuals and businesses."Robin Tombs, CEO at Yoti, said:"I'm proud to announce Yoti's partnership with the Post Office, together we'll make it simpler and safer to prove who you are and know who you're dealing with, anywhere in the UK. Seven years ago, Yoti set out to fix the broken identity system. Trust is critical in the emerging digital ID space and our plan has always been to partner with the Post Office, which I believe is one of the most trusted brands in the UK."We have already invested over £85m creating a world-leading ID platform that removes the friction from outdated ID processes, puts individuals in control of their identity, preserves privacy and helps reduce identity fraud. Together with the Post Office, we will help drive the UK's digital transformation, making life simpler and safer for individuals and businesses online, in-branch and on the high street."Post Office and Yoti have ambitions to be the UK market leader in identity services, providing solutions that will enable individuals and businesses to be able to trust that others are who they claim to be in every online and face-to-face transaction.Post Office Digital Identity AppA new free-to-use Post Office digital identity App will launch in the Spring. It will combine a person's personal data and biometrics to create a secure, reusable ID on their device.Customers have the choice as to what information they share. The creation of the