Entrust Datacard has launched the Entrust Datacard ioTrust security solution.According to the company, the solution delivers a secure and trusted digital infrastructure that safeguards data between devices, sensors, and backend platforms connected within an Internet of Things (IoT) ecosystem. By applying digital identities managed through definable policies the ioTrust security solution is designed to allow companies to do business in new ways and create the trusted products and experiences that these environments demand.Entrust Datacard says: "Today, digital businesses are striving to create new business models that turn stand-alone products into highly interactive and connected services, but are faced with a variety of challenges ranging from complicated integrations and extended deployment timelines to mitigating safety and privacy concerns. The ioTrust security solution is based on enterprise-grade encryption technologies and leverages Entrust Datacard's 30 years of expertise in establishing identity-based, trusted infrastructures for the world's most secure environments. With capabilities such as identity, authentication and authorisation, credential lifecycle management, and secure communications the ioTrust security solution helps organisations securely connect the people, applications and devices that power the connected world. The ioTrust security solution speeds deployment timelines, allowing organisations to more quickly realise business value in areas such as process optimisation and automation, supply chain visibility, and delivery of new services. The Entrust Datacard ioTrust security solution is designed to secure IoT data across a variety of industries including industrial control systems, automotive, telecommunications and manufacturing supply chains.""Unlike existing solutions that have been simply repurposed from IT environments, Entrust Datacard has spent several years working with customers and ecosystem partners to design a solution that recognises the unique needs of IoT environments and incorporates sound security practices," says Josh Jabs, vice president of PKI and IoT for Entrust Datacard. "We've created a solution that allows organisations to enhance their service offerings, improve the user experience and enable new business models while leveraging a trusted infrastructure."